Some people think we're driving a Pinto in a Mercedes world, but that really isn't the case. We're going to be out there in the market place and we're going to be very aggressive in marketing the center.

No, it's true we haven't gained any more space, but we do have a more sellable product to meeting planners. And, we do have a far more attractive building.

Southern Ontario has the kind of sophisticated consumers that we feel will be very interested in the cultural experiences we have to offer.