We're talking to stars, and if we get one that's fine and dandy. But we've been running the show for five years now and for only a few did we have recognizable stars. ... This is a brand. And Mel Brooks, God love him, is a brand.

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Certainly, being aware of what your own body language is -- not showing intimidation, making eye contact, leaning forward -- shows that you're interested and want to say something.

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