Our editors spend their time ... trying to figure out what new allied health-care disciplines are coming into existence. We want to be there first as a publisher of educational materials.
I think she's amazing. After first meeting her, I wanted to just listen to her more and wanted her to keep on talking about her ideas and vision for the school.
We publish for eight of the 10 fastest-growing professions in the U.S., because of the explosion in health-care workers.
We sort of watch the profession, the new sub-specialties as they develop, and then we decide to publish a textbook. The brand is a way of entry. When one is talking to a professor who is going to be teaching this course, they're going to know the Mosby brand.
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