We want to take bull riding into the mainstream and be recognized as one of the top sports in the world. If I'd said that five years ago, everyone would've laughed at me, but we've got a five year plan and the growth potential, and I believe we can be a major-league sport.
"Randy Bernard" is the former Chief Executive Officer of Professional Bull Riders/PBR and Indy Racing League/IndyCar. He is currently the CEO of GhostTunes.com LLC in partnership with Garth Brooks.
Bernard assumed the role as CEO of IndyCar in March 2010 IndyCar Series season/2010, taking over for series founder Tony George. At the onset, he was vocal about increasing the sport's visibility among general audiences, expanding the schedule to markets that are important to advertisers, and achieving a 50/50 split of oval track/oval and road racing/road course races. He also oversaw the 2012 IndyCar Series season#The ICONIC Project/ICONIC Project, which selected a new engine and chassis package for the 2012 season. It led to the return of Chevrolet and manufacturer competition to IndyCar.
Bernard spearheaded a return for Indy cars to Las Vegas Motor Speedway in 2011, only to have the race end in 2011 IZOD IndyCar World Championship#Lap 11 crash/tragedy. A year later, he was able to secure a return to MAVTV 500/Fontana in 2012, and Pocono IndyCar 400/Pocono for 2013. Under Bernard's tenure, the series also retired the name "Indy Racing League," and was re-branded starting in 2011 as "IndyCar."
More Randy Bernard on Wikipedia.Ten years ago, when I'd call a potential sponsor, PBR stood for Pabst Blue Ribbon. So it's fun when you call now and those folks actually now Professional Bull Riders.
What we did find was that the women were more interested in the bulls. We thought tight Wranglers would be the top reason women would go, but it wasn't. It was the bulls. So we started merchandising the bulls, and our bull merchandise outsells our cowboy merchandise.
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