Our store should be like CES; it should be like the toy store. Our consumers are willing to try new products.

If I'm a customer, I'm not going to be very happy if I've already paid $1,000 for your system and I have to pay another $99 for an upgrade. We (as a retailer) have to keep customers happy and bring them back to the store.

Ultimate Electronics has been a part of the Colorado community for nearly four decades. The work that the Boys & Girls Club does here in Denver is absolutely indispensable and we hope that this donation helps them to keep on inspiring the community's young people.

Mirage is clearly an industry leader in loudspeaker sound quality and design. Mirage's premium speakers complement our industry-leading home entertainment selection, and we're excited to offer an even broader selection to our customers.

With the best selection of top brands and a talented custom installation team, we can transform any vehicle into the ultimate dream ride. Ultimate Electronics has always been a leader in mobile installation services, Ultimate Ride fully communicates our unique offerings and expertise to consumers.