I've gone through quite a few wastebaskets, ... We celebrate innovation here.

We want to be the Coca-Cola of sausage. It's our vision. And for that to happen in my lifetime, ... The good news is longevity runs in the family, because it's going to take some time.

There's a thousand little things that go into making a great-tasting sausage, ... It's just attention to detail, every darn one.