Our intent has been to have the strongest relationship possible with the Green Bay Packers and the NFL, and that's both at a local level and a corporate level. Yes, we will absolutely take a serious look at it because we want to build on NFL/Green Bay Packers partnership.

There are a lot of unanswered questions here.

It's being handled by the big guys. For us, it's business as usual.

That's hundreds of thousands of dollars in tourism marketing that goes into all of those markets that brings tourism dollars back to Brown County and the surrounding area. That's a big part of this.

Just like when I buy 'Regis and Kelly' or 'Entertainment Tonight,' (the payment) goes up a little bit every year. But it is a sound financial plan for both sides of the equation, no question about that.