It's a huge difference in price. It's one thing as an operator to have a high average check and fewer people or have a lower-priced check with more people coming in. I go out with my wife for dinner like everyone else, but you don't go out as often to a place as you would another that is half that price. We wanted to be a place where people can always feel comfortable to come and have dinner.

197

We are in this for the long haul. This menu has great breadth. And we have been ... getting the response we hoped for. We are seeing a lot of people for the first time, and then they are coming back.

147

I think his greatest assets to Medici are his flavors and his personality. More than any other chef I ever worked with, he likes to come out and talk to people and welcome them back and remember how they like something prepared. 'What can I cook for you tonight?' is his attitude.

116