We think about making it so easy that a second-grader can use it, mom and dad at home can use it. The fun is in making your own movie, putting together your own content. It's such an emotional experience to see your kids and yourself and your friends in your own movie.
"Philip W. Schiller" is the senior vice president of worldwide marketing at Apple Inc. He is a prominent figure in Apple's public presentations. He aids Apple CEO Tim Cook and has been a member of the company's executive leadership team since Steve Jobs returned to Apple in 1997.
More Phil Schiller on Wikipedia.[And that's just the obvious stuff. The click wheel on the front had to be reinvented to fit the Nano's ridiculously slim 6.9-mm profile. Ditto the battery and chips.] We use every fraction of a millimeter of space to get things in there, ... It's like a puzzle to fit all that stuff together. It has the tightest tolerances of anything we've ever made in the history of this company.
We always like to have more customers and we haven't stopped working hard to gain more. We are very proud that, over the last three quarters, our business has been growing twice as fast as the rest of the industry.
We have received very few calls from customers reporting this problem - we do not think this is a widespread issue. If customers are concerned about scratching we suggest they use one of the many iPod Nano cases to protect their iPod.
It is not a design issue.
People for the first time are getting an Apple product with the iPod and seeing how great it is and are thinking about checking out our computers too.
This is a real but minor issue involving a vendor quality problem in a small number of units. In fact, this issue has affected less than 1/10 of 1 per cent of the total iPod nano units that we've shipped. It is not a design issue.
And I think we all have a story inside we want to tell and here's a chance to finally be able to do it.
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