Retailers look forward to the Super Bowl every year, knowing that it means big business. Home electronics and team apparel sales are sure to beef up retailers' revenue as consumers hit the stores in anticipation of Super Bowl Sunday.
Taking a look at shopping patterns, we see that consumers are either taking advantage of bargains to purchase items for themselves, or perhaps they are subconsciously buying items for others that they would like to receive themselves.
Though many consumers are more financially comfortable now than they were a year ago, they are still looking for great prices and savings on gifts and everyday merchandise. The retailers that succeed this holiday season will be those that continue to focus on sales and promotions to drive traffic.
Over the past few years we have seen the bulk of the Valentine's spending shift from young adults to middle-aged consumers.
Many consumers were driven to the stores last weekend by great sales on electronics and toys. Now that many of the most popular electronics are affordable for the average shopper, people are picking up DVD players and digital cameras as gifts, but also for themselves.
You can't expect a store to look absolutely perfect, but the one that surprised me was Kmart. Kmart isn't a flea market-type store. It needs to do a much better job in making its store more attractive to customers.
Shopping is a sensory experience. People are subconsciously recording things like the layout of the store, the lighting, whether the aisles are overflowing, whether the prices are clearly indicated and how easy or difficult it is to find a product every time you visit a store.
The popularity of gift cards is soaring among consumers of all ages.
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