The popularity of March Madness On Demand is a testament to the significant progress of streaming video over the past few years.

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The success of this event, including the effective use of video advertising to reach consumers at work, could prove to be the tipping point where television ad budgets begin to shift online.

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(Also) they're seeing some decline in subscribers and in people using the proprietary site. Those (people) may have been heavier users of AOL.

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It's a high amount of demand, small amount of time ... could sell out ... really drives that much traffic.

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