I never expected to do a deal with Nextel, ... But I knew kids would love Direct Connect.

179

We're positioning ourselves not so much as a wireless company but as a mobile media company, ... We really see ourselves as going after the high-tech consumer, someone who wants a lot of multimedia on their handsets.

154

When we began this company, partnering with MTV Networks was our No. 1 goal, not only because of their unrivaled understanding of today's young adults, but also because we share the same goal of delivering the most original and compelling content across the rapidly evolving wireless space.

116