The Ad Council is launching America Supports You because we know that America's support of the military has an incredibly positive impact on the troops that are serving abroad.

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Everyone has their own filter.

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We are grateful to News Corporation for their generous commitment of donated advertising time and space to this important campaign. Their support in media frequented by our target audience will go a long way to getting this important message out to teens and their parents.

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It's been our charter to do that kind of messaging, but we are careful not to get involved in political issues. We are totally nonpartisan.

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Human beings are very complicated, and there are a lot of interesting barriers we set up (to justify behaviors that aren't in our best interests). The key to advertising is not to bash them down with a battering ram but to coax out the positive behaviors.

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