In our free weight area, you know someone is going to do four sets on one machine, and you wait for them to finish all four sets.

I see people now, like never before, talking on their cell phone and doing dumbbell curls.

You want to go ahead and find something else you can do. Keep moving. I'll have people do push-ups or even jump rope while they're waiting.

That's not a cool thing to do. You'll have guys and girls, too, who have finished one set of reps and they don't want to get up because they know someone else is going to get the machine.