Paul Rice
FameRank: 6

"Paul Rice" is the President & CEO of Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States. Since launching Fair Trade USA in 1998, Paul has pushed to mainstream the Fair Trade movement and expand its impact. He has challenged hundreds of companies to rework their global supply chains to obtain high-quality products that support community development and environmental protection.

Paul’s work as a Social entrepreneurship/social entrepreneur has helped over 1.2 million farmers receive a fair price for their crops and compete in the global marketplace through direct, long-term contracts with international buyers. With thousands of certified products found in 200,000 retail locations today, Fair Trade USA’s [http://fairtradeusa.org/ Fair Trade Certified label] is considered to be the leading mark of sustainability and responsible sourcing in the US.

More Paul Rice on Wikipedia.

If it sells well, our hope is McDonald's will embrace this across their entire system and all 13,000 stores will convert to Fair Trade in the next year or two. With McDonald's, I think that sends a very powerful signal to the entire industry. Fair Trade is here to stay and mainstream Americans are concerned with fairness and they are willing to buy it.

She always encouraged her kids to do whatever they wanted.

We have had a few reports of different types of lasers -- the light entering the cockpit -- whether that has been from a terrorist group or from other groups we are not sure but that's the investigation we are doing.

It would make more sense to make the entire road noncommercial. We don't want to be the only property owners that can't do much with their land.

I don't think we're going to need a tent.

It was mayhem, and my mom was always laughing and loving it. She never got tired of hearing the noise of kids. Ever.

In the last five years, sales of Fair Trade coffee have grown from 1 million pounds to 18.5 million pounds.