When he stops making money where he makes the bulk of his money, he will start caring.

238

It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

198

If he's not careful, he's running the risk of actually undermining the thing that made him. Trump Tampa may make sense, but what about Trump Boise? How far does it go?

118