I don't want a goalie talking to me about banking. Buying a car is a complex thing. The best way to sell cars is through content and creating desire. Once that's set, you can bring in celebrities.

215

He's got that nice-guy image, but he doesn't have any 'bite' to him. If he were selling golf balls, I'd buy them.

161

It's going to polarize a few people who don't like it, but I think that's the point.

159

I think this phone is going to be about pop culture in your hand.

32