A lot goes into 30 seconds.

238

It's a mistake a lot of advertisers make when you go purely for entertainment or shock and forget about the brand. It's all about the product.

190

I think now more than ever, we need to make commercials that are poignant, strong and entertaining.

181

If I ever figured this business out, I told myself I would share.

168

You never really know. You try to cross your fingers and hope it turns out well.

150

Every year the pressure goes up because the bar is constantly raised. The level of expectations are so high, not only among advertisers but amongst consumers. People want to be entertained.

122