Most people see the position as an opportunity.

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I'm one of the lucky [ethics officers]. The program isn't going to work if I don't have the full direction and control from my management and board of directors. The program would look great on paper, but it wouldn't mean anything. It's the fact that the CEO and division presidents stand up and say [to the entire company], 'You will comply, and you will be ethical.' That makes the difference.

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