What you're seeing is that Americans are using rental cars in their home towns for many needs well beyond replacing their own vehicle while it's in the shop. For example, consumers are renting in neighborhoods for corporate needs, driving vacations, an extra car, or a different kind of car.

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Our service model was our ability to deliver a personalized rental experience, and we wanted to make sure we could still keep that character and meet the needs of our customers in the airport before we took our business model there.

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