We want to make sure he's not a walking billboard as soon as he gets to the NHL. His priority, and ours, is that he's content, fully energized and has fuel to perform on the ice. He understands it's a business and that it's good for the league and the sport, but at the same time he's human.
Once in a while, we will try to plug in.
For us it brings us closer to observing our options... from a legal standpoint, from a financial standpoint and from a development standpoint.
Savior is a big word. No one's a savior of the league at this point.
Whether he's in Pittsburgh or New York, it doesn't matter when it comes to that because of technology.
Our lawyers have come up with all kinds of scenarios. A lot of possibilities have arisen and we have a lot of internal options floating around that I can't talk about.
I probably get 15 to 20 calls a day about him. But I won't be bothering him every two hours about something. ... It's not his priority now that camp has started. It's important he's allowed to be an 18-year-old kid.
We've been approached by it all -- the quick service restaurants, cars and trucks, financial institutions.
In a sense, sports and entertainment go together and more news about Sidney or a particular player is good for the game. I think it's great and I view it this way: It's outstanding that a paper committed to do this. As long as Sidney has enough room to rest and recharge his batteries, I am fine with it.
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