We can take that initial investment in consumer awareness and start to move these folks down the spectrum toward consideration and purchase.
"Michael" ""Mike" Rosen" is an United States/American radio personality and political commentator. He is the host of The Mike Rosen Show on talk radio station KOA (AM)/850 KOA in Denver, Colorado, as well as a weekly opinion columnist for The Denver Post and previously a weekly opinion columnist for the Rocky Mountain News. Rosen has described himself as an "advocate for generally right-center, mainstream conservative ideas."
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