Traditional wisdom in publishing is that it's not that important for a publisher to have a brand. More and more, I think they're realizing there's a great opportunity to market directly to consumers.

201

What we're able to give publishers is some really valuable market research. [We] were able to take all that information [gathered from agents] and drop it into trend buckets. One of the valuable services we offer publishers is the market feedback for a particular book. If we're doing a campaign for a hardcover it'll help us promote the paperback edition.

126