The market participants will notice the added component in their materials. [But] the market will remain exactly what it is [and] the only people involved with it are professionals.

298

Independent film [as a whole] doesn't brand itself the way Broadway or other industries do. When marketing in tandem, one can get more official support than possible [individually].

290

I don't think there's been [an event] where all these venues have come together. We haven't done a lot of [work] directly targeting the consumer [but] we had the idea bout a month ago, and put it together pretty quickly. We already had [much of] the infrastructure in place to pull off a marketing campaign like this.

200

We've all watched Matt grow up on camera, but I don't know how many of us have really stopped and taken a long look at the tremendously accomplished body of work that he continues to build.

199

Ms. Moore embodies the talent and diversity of some of New York's finest actors.

185

It sounded like an afterthought, when in fact it's 40-plus panels and workshops over the course of a week. So (Independent Film Week was created) to begin giving it its own year-round opportunities for promotion and position it as more of a destination for filmmakers throughout the country.

176

Independent film is about diversity and independent voices. So it's not unusual that [the LMEC] would invite someone like me, who is running an organization dedicated to supporting independent films. We also have a number of diversity programs of our own.

136