You could call it marriage counseling. Hard marriage counseling. Three to five years in, it's a time to get in and re-fix the charter.

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Customers, especially those in long-term deals, need to think about what they're going to do two years ahead. A lot of decisions, a lot of strategies, have to be made two years before the contract expires.

155

There's much more focus on looking at more options and strategies than clients looked at before.

128