[Yet both parties' campaign strategists believe Latino party affiliations and voting patterns can be changed.] The reason Democrats and Republicans will concentrate on Latinos is that they are in some ways a swing vote, ... Both Bush and Gore can try to make some inroads into the other candidate's Latino base.

We're trying to have the old school and new school combined in this location. Some might want to come here for recreational needs, to listen to artists, listen to musicians. We're going to have that, too.

That's exactly what I think both parties are trying to do. They're really making an effort in this campaign to reach out to all groups in society, and really show that they're both parties of diversity.

With the exception of Florida, most Hispanic and Latino voters throughout the country are Democratic.

Both Gore and Bush have just bent over backward to try to reach out, try to appeal, to Hispanics and Latinos nationally.

That's exactly what I think both parties are trying to do.

[Bush's strong effort in the state] is probably not going to help him win in California, which at this point seems extremely unlikely, ... But it may force Gore to commit some more resources here to really try to solidify his California Latino base.