When you consider these two factors -- that the No. 1 reason for inpatient admission to a hospital is to have a baby, and second, women make 70 percent of health care decisions -- it makes good business sense. So if you do maternity well, the women will return for their other needs.

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We know through our market research that women want to be in an environment that's residential vs. institutional. So they want a warm and comfortable atmosphere.

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