Boomers over 50 may be healthier, wealthier and better educated than any previous generation of 50-year-olds in American history. But they also may be poised for a big fall if all they do to stay healthy is drink designer water and pop vitamins all day long.
"Matthew Mark Thornhill" is an English Association football/footballer currently playing for Buxton F.C./Buxton . He has previously played for Nottingham Forest F.C./Nottingham Forest, Brighton & Hove Albion F.C./Brighton & Hove Albion, Cheltenham Town F.C./Cheltenham Town and Hibernian F.C./Hibernian.
More Matt Thornhill on Wikipedia.Marketers trying to grow their business over the next 10 years can either target the stagnant 18-49 segment, or they can develop strategies to appeal to the fast-growing 50-plus segment.
Those cars have boomer sensibilities in how they're designed.
If you have a product or service or company that can help boomers fulfill that quest for vitality in any aspect, you'll be successful over the next 30 to 40 years.
Boomers will do aging on their own terms. At every stage in their lives, boomers have done it differently from their parents' generation. They won't be retiring so much as they'll be reinventing themselves.
Anyone who wants to grow his business in the next 10 years will need to target more than the 18-to-49 group.
Boomers have been mass-marketed to since they were five years old, and they're always interested in what's next.
There's a transition that takes place somewhere between age 45 and 55 when you come to grips with the fact that you are getting old. Boomers are going to have to come to grips with it.
Copyright © 2024 Electric Goat Media. All Rights Reserved.