I know, personally, how frustrating it can be as an activist with your eyes open, really seeing what?s happening.

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When you become acutely aware of what?s going on out there, it?s mind-blowing.

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Canada?s commercial seal hunt is the largest and cruelest slaughter of marine mammals on earth. Each year, hundreds of thousands of baby seals are clubbed and shot to death and some are even skinned alive.

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We want them to put a label on the fur that tells exactly how the animals lived and died. If the furs were labeled and consumers could make a choice with all of the information, I think the protest would end.

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