We're just in the first inning of Web advertising. Web advertising has a long way to go before it reaches its potential and provides the sort of returns advertisers want. We have to get response rates well over 10 percent before Web marketers can claim that we're doing a good enough job.

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After being in business for nine years and being best known for coolsavings.com most people still knew us as a company that provided just that. In fact, over the years, we'd gained a lot of experience and success in using data that consumers provided to us to present different types of offers to them.

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