I think there will be plenty of people who go to theaters and plenty who won't go to theaters and stay home. I can't believe it wouldn't be additive.

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I think this deal will be the beginning of a move toward day-and-date [releases] generally. The earlier you put a film into release on a particular technology the more you increase the revenue from that technology. . . . We're in discussions with all the studios about various distribution models related to their products.

116

It's too early to say whether this will start a trend that will break down some of these windows.

113