The shining light in Pepsi's business right now is Frito-Lay. I am a buyer of Pepsi stock based almost entirely on the improvement at Frito-Lay.

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This move is an effort by Doug to put a little more daylight between himself and the operational side so that he can free up his own time to do more strategic thinking about the markets.

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It gives PepsiCo an interface on another aspect of the beverage business. Tropicana makes healthful products, so they can boost the 'it's good for you' message. And they have similar distribution channels. [PepsiCo] understands how Tropicana gets its product out to market.

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