Today's pregnant women are out and about, in the work force, in the gym - everywhere they were before they became maternity shoppers. They may be pregnant, but they are not sitting home and hiding.

230

Ownership — it's not necessarily the mark of success anymore. Consumers are finally realizing that they don't have to buy and store it for the rest of their lives. They can rent it, love it and trade it in.

228

It's good; it's not great.

170

Companies have recognized these consumers are frustrated with how come this brand doesn't talk to me. How come they don't speak my language? Why are they only talking to the younger generation?

141

It's not so much that the brand as we know it is dead, but the way it's communicated has changed.

130

Footwear has more exciting fashion changes; the industry is just now catching up to consumer demand for new styles.

114