High-def continues to grow in popularity, and we want our consumers to see our ... ads in the highest-quality format.

226

Our research has shown that we were on target with the 21-to-27-year-old beer drinker through our message and approach in delivering humorous ads with an unexpected twist.

198

For the first time this year our commercials will be downloadable on to video players and computers. It is the way consumers want to be reached.

113

We listened more closely to our male and female drinkers. We're continually raising the bar on humor, and you find you can deliver humor and tell our stories in many different ways.

93