This is the furthest I think we and Comedy Central have taken a branded content integration. We've integrated our message into the content, so we're just part of the experience.

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Law enforcement authorities have told Sears Tower officials that they have found no credible threats against Sears Tower since 9/11.

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Everyone running the race knows they have family at the end waiting, hoping everything's OK. This is nice in that you know no matter what happens, someone will know where you are and how you are, and could find you if needed.

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That's not a bad record for the program. Not one team had a losing season.

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