We knew going into September that it would be challenging given continued inventory constraints and compared to exceptionally strong year-ago results.

253

We want to attract people with our features and our quality, not just the latest wad of cash on the hood.

233

Any time you have new product, you get better pricing.

173

People say we have too many brands. We have too many brands if we try to do the same things with all the brands.

146

We're trying to restore some sanity to the pricing environment in our industry.

131

We're very aware of fuel prices and the effect they have on our business, especially full-size trucks.

129

We have a lot of options in terms of fuel efficiency, ... I like to say, 'Hey look, if you got three kids, you can't give one back.' Depending on your lifestyle, you're going to keep buying this kind of vehicle.

97

We're going to assume the risk in a period of higher interest rates. One thing that we think makes it so attractive is we're going to guarantee a strong incentive in the future for a product that might not have an incentive on it when you go to buy it.

62