I think there is certainly a renewed interest in day schools as a mechanism for meeting the challenges of ensuring a positive Jewish identity in the next generation. I think the question was always, is that interest deep or wide?

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The story is these brand new donors to the scene. It's not about spending 50 cents to get a dollar. The point was identifying people who could keep giving year after year into the future. So it's 50 cents hopefully to get $10.

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