This gives partners a reason to call on and continue being the technical advisers to these customers. Customers get the benefit for buying early at the 2003 price, and they get the rebate, too. Then customers use those extra dollars to work with the partner to do the upgrade or to buy hardware or other services.

If your laptop gets stolen, they still can't get to your data.

This is money your customer can save to spend with you on other services.