[Customers] may not have an IT person on staff who understands all the products and services. This is really about being a resource to them based on that understanding and being able to offer solutions that are right for them.

The Newlywed package is where you start to see different offers based on what that customer came in with. This is where we start introducing our knowledge of the customer, what [products/services] they have and are there any propensities we can offer up as solutions to make their package more cost-efficient and/or more effective for them.