Globally we have seen a significant rise in variety of products. Consumers are looking for more products that address their individual needs, and this is resulting in more product offerings. There is a particular focus on catering to the aging consumer, specifically in the non-foods product categories.
Consumers are skeptical. It's a stretch to think that a pill cures all those symptoms.
If Wrigley finds that fairly independent researchers can conclusively prove these benefits, then it can be first to market with a really beneficial gum, which will really boost sales.
Healthy lifestyles are a sticking point for consumers today.
Health is now a top priority for product developers. As consumers embrace more organic and specialty products, mainstream consumer packaged goods manufacturers need to compete with products that promote wellness and overall care for body and soul.
Some new products are focusing on battling tiredness, a key trait that can actually accelerate the skin aging process. Products such as L'Oreal Europe's Infallible foundation are claiming to resist against the signs of tiredness, which can be felt at any age. It presents more preventive versus reactive options for consumers.
Copyright © 2024 Electric Goat Media. All Rights Reserved.