The name was changed because we want to have branding recognition for the Hispanic side of the company.

There is a big network of businesses that are specifically serving the immigrant community.

Before then, there were not enough Hispanic professionals to start one.

We want to follow in the footsteps of what's been done. We want to be able to do in-depth feature stories - to grow into the crux of matters in our valley, to give a snapshot of what's happening throughout the region.