It was step-by-step, brick-by-brick, trying to build a holiday that would do justice to everything Dr. King represented. It would not sensationalize, but it would make the holiday part of the American conscience, a day of meaning and character.

203

We asked them to help us police the holiday. If people started to turn it into a day for bargain sales, we asked them to politely urge, in the name of Dr. King, not to make it a commercial day.

113