The generation that we see now in elementary school is more used to wearing a helmet. Unfortunately as kids get older, they get out of the habit of wearing the helmets, and parents sometimes aren't as strict as they really need to be. The level of use is still not where we'd like it to be but anything we can do to make it easier for parents to enforce this rule, we're going to try and do that.

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We talk to the parents at the same time and say you really should have helmets as well because we need to lead by example.

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Even though the helmets are really effective, we want that to be the last line of defense. If you can avoid the crash to begin with, we prefer that.

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