Most operators see Apple as a competitor, and are primarily interested in wireless download services using their own networks that don't involve transferring content from the PC because they can't make any money that way.

The Holy Grail is music downloads.

One of the reasons adults buy cell phones for the first time is in the event of an emergency, you have a way to talk to someone. Fear is a powerful thing. I do believe that a lot of parents are going to find this somewhat compelling.

This is an opportunity to get the average Joe who's never downloaded a song on his PC, ... At $2.50 (per song), as long as it's easy to do and sounds like CD-quality, I think a lot of people are not going to balk at the $2.50 price point.

This takes them one step closer to over-air content delivery.