At every point, the newsletter isn't about watching a movie and going off. It's a constant call to action; it's collecting more information, while still giving that viewer total control so they can flip from article to article, and link deeper into content.

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In a perfect world, we'd have the resources and funding to send salespeople out to every client, but we don't. This video newsletter does that for [us]. It connects us with the customer; it's a viewer-controlled virtual extension of the IBM sales force.

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