Four years ago, you weren't seeing a wide adoption of wireless data services. And you weren't seeing a wide consumption of new consumer electronics products.

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Every boat show is not like that. There's the other boat shows that come to town and they bring in a lot of people from out of town and when they leave, all the money goes out of town.

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When you are trying to compete against a region with such a huge head start, why not play to your strengths?

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