"Leila Cobo" is a Colombian television show host, a novelist, a pianist, and a journalist. She is noted for her coverage of Latin music and for the past 12 years has been the executive director of Latin content and programming for Billboard (magazine)/Billboard. Cobo also contributes frequently to magazines like Latina and Poder and speaks frequently at conferences and universities around the world. Prior to Billboard, she was the pop music critic for the Miami Herald. Cobo has written two novels and is currently working on two books on the Latin music industry for Penguin books.

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Whether it has been transformed from commercial fad to artistic recognition is very much in the air.

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It's a good strategy to attract more people and more publicity.

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I think it's a great move. I think they will take it more seriously than CBS did. There has never really been extremely aggressive promotion. There was always this perception that it was a mainstream network and if the audience is not primarily Spanish why should we be touting this?

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