Right now we're still a small business going through small business pain.

Our goal was to start at the top with the NBA and work our way down.

Some teams send their ball boys out [to mop up sweat] after every change of possession.

None of the bigger advertisers want to spend money if you're a new company. But now that we're going on our fourth year they're willing to talk to us.

There were times when I wanted to throw in the towel.