Right now we're still a small business going through small business pain.
Our goal was to start at the top with the NBA and work our way down.
Some teams send their ball boys out [to mop up sweat] after every change of possession.
None of the bigger advertisers want to spend money if you're a new company. But now that we're going on our fourth year they're willing to talk to us.
There were times when I wanted to throw in the towel.
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