Some only have a dung hut to stay in.

Our market is national. All of us (in the industry) want to live here. We love the outdoors, and what greater place is there to live than the Pacific Northwest?

Parents seem to want to provide things, especially experiences, for their kids that maybe they didn't have growing up. And since 9/11, SARS, the tsunami and Katrina, it seems people have a feeling of living more in the moment.