They decided to pull out of the robot operation because it doesn't fit their merchandise strategy.

It's still just the first step at this point.

The point of interest has shifted to the price of the product as a game machine and the volumes that Sony can offer during the Christmas shopping season.

Casio would be able to take its current mobile phone models to America, so I wouldn't expect margins to drop off. And this could provide a significant boost to sales volumes.

There is no decisive lead for either side.